On August 3, 1966, The Daily Times-News reported, "E.Z. Jones, manager of Radio Station WBBB, said that, as of today, no more Beatles records will be played by the station."

The Daily Times-News mentioned in an editorial on August 5, 1966, "The movement [to ban The Beatles] started in Alabama, and E.Z. Jones of WBBB and Jack Starnes of WBAG here were among the first to join." The editorial concluded: "So far as many airwaves are concerned, the Beatles have had it. That's good. Now, let's see if we can make real haircuts popular again."

At least some of the music programming on WBBB was country music. Every Monday at 6:45 PM, WBBB broadcast "The Birch Report," a 15-minute weekly syndicated show produced by the John Birch Society. The station also carried a 5-minute program "Viewpoint" featuring Jesse Helms as well as the syndicated "The Joe Pyne Show."

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