On August 5, 1966, Jackson's Clarion-Ledger reported, "Mississippi radio stations in the anti-Beatles movement are WRBC and WWUN of Jackson, WKCU of Corinth, WBAL of Meridian and WABG and WLEF of Greenwood."

In 1966, WRBC featured music 24 hours a day, with news every half-hour and five minutes before the hour.

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